Andrew Gehrke

Product Design Manager · Enterprise & AI-Native Products

Summary

Product design manager and player-coach for complex enterprise and AI-native products, with 17 years in design, 13 of them leading design teams. Leads UX for a finance platform replacing a legacy system for over 18,000 customers across about 180 firms, and still builds the prototypes.

  • Cut field job time 37% in testing for ~30,000 technicians, and campaign journey build and QA from 3 days to 8 hours.
  • Lead the AI-native redesign of a 40-year-old banking platform for a US digital bank.

Experience

  1. UX Manager

    Ascendion | Remote | 2026 – Present

    Promoted from Senior Lead UX Designer in 2026, formalizing the role held on this project since 2024.

    US digital bank, 2024 – present

    • Lead UX on a program of 100+ developers and BAs (about 5 development pods and a BA pod), shaping the product with pod leads from the client’s requirements, and coaching the pods on story writing and development goals.
    • Lead the AI-native redesign of a $30M finance platform for a US digital bank: an AI agent drafts payables from incoming bills, with confidence alerts and human approval for anything that moves money. The platform replaces a legacy system; firms begin converting in January.
    • Delivered 32 modules and cut rework 85% by settling requirements with AI prototypes first, including requirements for 10 modules in 2 months. A client SVP: “This is what world class software looks like!”
    • Manage a team across US and India time zones that has peaked at 5 designers (1 Principal, 2 Senior, 2 Junior): regular 1:1s, hours and leave, review input to directors, and early interview rounds, with each junior paired with a senior by strength.
    • Guided the team that built the bank design system, then grew two interns into owners of it and of the Payables and Data Migration modules.
    • Lead the program’s move to Claude-based workflows for design, development and BA teams. My AI prototypes are used by every pod lead, some of their developers, 5 BAs and 3 members of the client’s product team. Prototype in code with Claude Code and the Figma MCP.
  2. Senior Lead UX Designer

    Ascendion | Remote | 2022 – 2026

    Contract, then full-time from 2023.

    Fortune 100 US telecom provider, 2023 – 2024

    • Oversaw user testing on the telecom and banking products, watching sessions and asking follow-up questions.
    • Cut field job time 37% in testing (80 min to 50 min per job) by leading design of a mobile app now used by ~30,000 technicians.
    • Saved ~5 hours per inventory cycle by replacing a manual 14-day equipment count with scan-verified, live truck stock.
    • Turned contested handoffs into one delivery team as design lead for a team of 8 client UX professionals, including 2 UX directors; the client extended the engagement by about 6 months.

    Global social media platform, 2022 – 2023

    • Reduced campaign journey build and QA from 3 days to 8 hours with a journey editor in map and table views for its campaign teams.
  3. Senior UX Designer (contract)

    Collabera (now Ascendion) | Remote | 2021 – 2022

    Global enterprise software company, 2021 – 2022

    • Designed a deal-cycle and timeline tool for its sales teams, now used daily by the company’s CEO.
  4. Creative Director

    Health Cost Control, Inc | Houston, TX | 2017 – 2021

    Sole designer leading all design for the company: brand, product experience and environmental design.

    • Cut data entry time 20% by rebuilding the company’s medical rebilling software from the ground up, designing it and managing its production and development.
    • Built and managed the company’s complete brand: identity, website and marketing materials.
  5. UX Designer

    Graham Ventures, Inc | Houston, TX | 2016 – 2017

    Sole designer across the company’s brands, including Code Ninjas and Franchiczar, from brand to digital experience.

    • Managed the marketing media that helped take Code Ninjas from launch to its first 20 franchises in year one, including photography of the pilot dojo’s grand opening.
  6. Co-owner and Design Lead (alongside roles)

    WiredTortoise / TopHat.io | 2013 – 2018

    Co-owner and the design lead: owned every design decision, from brand to product. Before this, sold branding and print design independently from 2009.

    • Designed, built and launched fleet tracking software from 0 to 1 at WiredTortoise, aggregating RFID and OBD-II device data in real time to show what was happening with any vehicle at any time and location.
    • Designed a digital logging device for truck drivers from 0 to 1.
    • Designed a digital visitor’s center from 0 to 1 for a local government at TopHat.io, to be installed in hotels, with local ad space to generate revenue for the city.

Also worked in: Oil & Gas, Logistics, Government Services, Healthcare

Selected projects

COMMUNICATIONS · TELECOM

Field Technician App

Led design of a field app that cut job time 37% in testing, now used by ~30,000 technicians. The case study shows the results and where each number comes from.

  • Accurate job status and manager-directed equipment requests stop techs from driving to jobs they lose or waiting on each other: a projected ~1 hour less drive time per technician per day.
  • Replaced a manual 14-day equipment inventory cycle with scan-verified live truck stock, saving ~5 hours per cycle and reducing equipment loss.
  • Mobile UX
  • Service Design
  • Contextual Inquiry
  • Journey Mapping
View case study: Field Technician App

LEADERSHIP · TELECOM

Team Turnaround

On the same engagement, design lead for a team of 8 client UX professionals, including 2 UX directors. Took design, dev and ops from contested handoffs to one delivery team, and turned opposing ops managers into partners. The client extended the engagement by about 6 months.

  • Design Leadership
  • Cross-functional Leadership
  • Mentorship
View case study: Team Turnaround

LEADERSHIP · BANKING

Running a 24-hour Design Team

How I run a design team split across US and India time zones: AI prototypes that settle requirements first, juniors paired with seniors by strength, and work that moves around the clock.

  • Design Leadership
  • Team Operating Model
  • Mentorship
View case study: Running a 24-hour Design Team

FINANCE · BANKING · IN PROGRESS

AI-Native Financial Management

Leading ground-up redesign of a 40-year-old banking product for a US digital bank. An AI agent drafts payables from incoming bills, with confidence-based alerts and human approval for anything that moves money.

  • Agentic UX Design
  • Legacy Modernization
  • Heuristic Evaluation
  • Journey Mapping
View case study: AI-Native Financial Management

MARKETING · SOCIAL MEDIA PLATFORM

Marketing Journey Editor

Designed a journey editor for campaign teams at a global social media platform, with map and table views that took building and QA-ing a journey from 3 days to 8 hours.

  • Task Analysis
  • Design Systems
  • Usability Testing
  • Stakeholder Alignment
View case study: Marketing Journey Editor

SALES · ENTERPRISE SOFTWARE

Sales Journey & Timeline Management

Designed an internal tool for the sales teams of a global enterprise software company to manage complex deal cycles and project timelines, now used daily by the company’s CEO.

  • Contextual Inquiry
  • Journey Mapping
  • Stakeholder Workshops
  • Figma

Skills

Design practice

  • Prototyping
  • User Research
  • Usability Testing
  • Interaction Design
  • Accessibility (WCAG)
  • Systems Thinking

Product & leadership

  • Design Leadership
  • Design Management
  • Product Design
  • Design Strategy
  • Design Systems
  • Legacy Modernization
  • Coaching and Mentoring
  • Team Leadership & Mentoring
  • Product Strategy
  • Workshop Facilitation
  • Cross-functional Leadership
  • Design Operations

AI integration

  • Agentic AI Product Design
  • AI-Augmented UX Design
  • Enterprise AI Integration

Education

BFA, Graphic Design | Sam Houston State University